Technology has transformed the way companies work with their prospects. You can now deliver your marketing messages directly to those individuals that may be interested and pinpoint those who have shown a real interest. Finally, your sales team now has real leads to work with.

121 Leads has developed the world’s largest segmented database of financial industry professionals allowing our clients to pinpoint only those that should be interested in what they have to say. We invest in continually growing, enriching, cleaning and segmenting our data to help you reach as wide an audience as possible. Our clients include software and services companies, hedge funds and anyone providing services to this sector.

But we do more than build data. We track your prospect online activity. We see their visits to your website and track how often they go there so we can pinpoint the hottest prospects for you in a weekly report. Your sales team can now be far more efficient in their prospecting activities.

• What exactly does 121 Leads offer?
• Aren’t you like all the other lead generation companies out there?
• But I already get leads from our website – why do I need you?
• Can’t my marketing team do this?
• What will it cost?

What exactly does 121 Leads offer?

• The world’s largest segmented database of financial industry professionals. Over 100,000 records and growing.
• Email creation and distribution.
• Prospect tracking and identification of the hottest prospects.
• Weekly hot prospect reports for your sales team to make their prospecting efforts far more efficient.

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Aren’t you like all the other lead generation companies out there?

There are many companies offering to help with lead generation. Sadly, most of them simply outsource what you could do yourself – cold calling. With so many potential prospects out there, cold calling really is like looking for a needle in a haystack. It uses expensive resources (sales people), it’s hit and miss (you know very little about your prospect before you call) and your prospects hate it – when was the last time you welcomed a cold call from a prospective supplier?

In any event, the internet has changed the way people buy. They research their options online, they join communities of people with problems like theirs and they don’t want to engage with you until they feel fully armed with information. So what does that mean for you? It means you need to be tracking the online activity of your prospects so you can pinpoint the most active and the most interested. Indeed, as most of your competitors aren’t doing this now, it gives you a head start against them. 121 Leads let’s you do this with the minimum amount of effort and cost. And no, no-one else out there does it like we do.

For a full description of services click here.
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But I already get leads from our website – why do I need you?

Good websites, optimised for the search engines will deliver some great leads. Prospects will find you and when they’re ready to buy they’ll fill out a ‘contact me’ form. But these prospects are only the tip of the iceberg. It’s like opening a high street store and sitting behind the till waiting for someone to come and pay for the items on your shelves. You are ignoring the majority of buyers who walk into your store, look around, pick up and inspect items and then just walk out. No sensible store owner would operate like that and no sensible organisation looking to find prospects should take such a passive approach to their website visitors. 121 Leads identifies and names the most attractive prospects so your sales team can follow up.
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Can’t my marketing team do this?

Well yes…and no. Doing this effectively means building up a database of prospects, costing around $1 per name. Then you need to clean and segment the data – no small task. Then you need to maintain the data – over 20% of it goes stale every year as prospects move on. Then you need to buy the software, install and configure it. Finally you need to do the bit your marketing department probably does best – craft the messages you want to send. We take care of all the first part at a fraction of the cost and with none of the hassle.
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What will it cost?

We let our customers use our services in several ways depending on their needs: from bespoke one-off projects through long-term engagements. The full description of the different packages is available here. Our experience tells us that clients end up paying less than £500 per qualified lead (that’s a prospect who has shown clear buying behaviour). Compare that to any other approach to lead generation and you’ll find that it’s very attractive.
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