We deliver a steady stream of high quality, pre-qualified sales opportunities at the lowest possible cost.

For our clients, we provide a cheap and effective way to stay front-of-mind with all their prospects and to turn those prospects into qualified opportunities when they are ready to buy.

The proliferation of information available on the Internet has transformed the way that companies buy, but there hasn’t been a similar shift in the way their vendors sell. Too many companies arrive late at the process and find themselves unable to influence the decision making in their favour.

121 Leads helps your company stay front-of-mind with all your prospects, it educates them about what you have to offer and ensures that when they are ready to buy, they receive a service that positions you as a front runner in their selection.

The impact is dramatic. Independent research has shown that companies that do this well have:

• 10% more reps making quotas
• Win rates that are 7-10% higher than their competitors
• New reps that are productive faster.

In short, there are three really significant differences between what 121 Leads offer and any other means of lead generation.

• We cover all of your prospects, all of the time.
• We are a fraction of the cost per lead.
• The leads we deliver have a higher chance of closing.

Our lead generation approach is personalised for each and every prospect. As it is fully automated however, costs are low. We can ensure that you stay in contact with all the buyers in your target marketplace for a whole year for less than the cost of attending one trade show. Compared to generating leads by cold calling, the cost per lead is about one tenth.

Your business has to find new sales opportunities. Whichever way you look at it, finding them as cheaply as possible and ensuring that you don’t miss any makes sense. Outsourcing simply reduces the up-front investment and the risks of failure. We have deliberately made our entry costs low. If you have limited funds, it’s easy to exit without being tied to long contracts or big fees.

Using email marketing is easy. Everyone knows that. Using email marketing effectively however is a totally different challenge. A lead generation process that actually delivers results requires 3 elements.

• A clean database of prospects that is segmented by their individual interests.
• Messages that actually get delivered, then opened and then read.
• Interaction that is responsive and personalised to each prospect.

We combine our experience built up from sending hundreds of thousands of emails together with the latest technology to ensure that our conversion of prospects into real leads is exceedingly high. You benefit because the program is totally outsourced and can be delivering leads in less than a month.