Resources

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Below you will find some reources that you may find useful in enhancing your sales and marketing performance.


Resources for the sales professional.

Measuring Sales – Art or Science?

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Measuring sales success is easy. It’s all about hitting quota and is absolutely black and white. Well yes and no.

The sales recruitment nightmare.

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How to reduce the risks associated with growing your sales team.

Inside the mind of the FinTech Buyer.

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Buyers have changed and you need to adapt also. This short scenario paints the picture.

Trade show blues.

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Dreading the next trade show? Wish your time could be spent more productively? Read on.

What sales and marketing can learn from the art of courtship

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How to build better relationships with your prospects.

What is a lead?

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Until sales and marketing can agree on what is a lead, they will never get on.


Resources for the marketing professional

How to set a marketing Budget

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How to justify your costs in terms of real business benefit.

Inside the mind of the FinTech Buyer.

PDF Logo

Buyers have changed and you need to adapt also. This short scenario paints the picture.

Market research you can act on.

PDF Logo

Tired of subjective views pulled from industry articles and research that tell you nothing meaningful. There is a better way.

What sales and marketing can learn from the art of courtship

PDF Logo

How to build better relationships with your prospects.

What is a lead?

PDF Logo

Until sales and marketing can agree on what is a lead, they will never get on.


Resources for the company management.

Measuring Sales – Art or Science?

PDF Logo

Measuring sales success is easy. It’s all about hitting quota and is absolutely black and white. Well yes and no.

Inside the mind of the FinTech Buyer.

PDF Logo

Buyers have changed and you need to adapt also. This short scenario paints the picture.

Market research you can act on.

PDF Logo

Tired of subjective views pulled from industry articles and research that tell you nothing meaningful. There is a better way.

Trade show blues.

PDF Logo

Dreading the next trade show? Wish your time could be spent more productively? Read on.

The sales recruitment nightmare.

PDF Logo

How to reduce the risks associated with growing your sales team.


Resources for the finance professional.

How to set a marketing Budget

PDF Logo

How to justify your costs in terms of real business benefit.

Benefits

  • The world’s largest segmented database of financial industry professional
  • Your marketing messages delivered directly to their intended audience
  • Activity tracking of all interested prospects
  • ‘Hottest leads’ report delivered to your sales team weekly